Pine & Co

Seoul, South Korea

The name Pine & Co. holds double meaning, with both definitions speaking to the ethos of the bar: first, the pine tree symbolises longevity and second, the pineapple represents good hospitality. The service bar resembles a mad scientist's R&D lab, with technologies like vacuum packing, rotovap and sous vide machines on display for guests to examine as the creative bartenders construct their cutting-edge inventions. But the atmosphere in the bar is far from cold or sterile – to cosy up the vibes, low leather couches and bookshelves with flickering candles, books and knickknacks add a living room feel. The cocktails not only feature forward-thinking techniques, they also combine unconventional flavours to surprise and delight. Sustainability is equally a priority with, for example, the bar staff working with local cafés to repurpose spent coffee grounds.

Key Information

Location

33, Seolleung-ro 157-gil, Gangnam-gu, Seoul,