Calling all bars across the world, applications for the Siete Misterios Best Cocktail Menu Award 2024 are now open. Submit your entry for a chance to be crowned the winner at The World’s 50 Best Bars 2024 awards ceremony in Madrid this October
Since its debut in 2021, the Siete Misterios Best Cocktail Menu Award has celebrated bars across the world with brilliant and innovative drinks lists. In 2024, the award is returning with a renewed quest to find the next great cocktail menu, which will be celebrated at The World’s 50 Best Bars 2024 awards ceremony in Madrid on 22nd October.
Open to bars of any size across the world, prospective candidates must submit a copy of their menu alongside a 500-word written statement with any supporting material. No previous affiliation with 50 Best or its lists is required and the application window closes on Thursday 18th July.
The American Bar at Gleneagles team collected its 2023 trophy on stage in Singapore
Entries will be judged by senior representatives from 50 Best and the 28 Academy Chairs for The World’s 50 Best Bars. These industry experts will assess each menu across five core criteria: Design and Layout; Storytelling; Innovation; Range of Drinks; and Communication of the Bar’s Identity.
Once the judging process is completed, the highest scoring bar will be invited to attend The World’s 50 Best Bars 2024 events programme, culminating in the awards ceremony on 22nd October, where the new champion will be announced.
Think your menu has what it takes? Applications are now open until Thursday 18th July for bars across the world. Submit a digital copy of your bar’s menu alongside a 500-word written statement and any supporting media
Inspiration from last year’s winner
The 2023 edition of Siete Misterios Best Cocktail Menu Award saw The American Bar at Gleneagles triumpth over hundreds of submissions, with the team making the trip from Scotland to Singapore to collect the coveted accolade for its winning entry, Book of Berries. The David Collins-designed bar sits within Gleneagles (No.32 in The World’s 50 Best Hotels 2023) and its menu was masterminded by the hotel’s head of bars, Michele Mariotti. The winning drinks list offered guests a deep dive into the world of berries, educating and subverting expectations through inventive and seriously sippable concoctions.
Inspired by The Observer’s books of the 1920s, the menu was pristinely bound like a literary classic, with each page dedicated to a signature serve. Every drink was also paired with a custom illustration, alongside flavour profile diagrams and tasting notes to ensure it retained accessibility to casual cocktail enjoyers and enthusiasts alike.
Book of Berries impressed judges with its impeccable design and sustainable ethos
Beyond aesthetics, the menu received praise for its forward-thinking philosophy that maximised the Scottish terroir and reduced waste across the Gleneagles estate. The Blueberry, for example, used vodka fat-washed with leftover muffins from the hotel’s breakfast service to create a clarified and perfectly balanced masterpiece. Many of the cocktails were also served in custom glassware from the Richard Brendon Cocktail collection, with creations such as the Juniper – its tri-faced take on the martini – specially designed to hold a Nocellara olive at the bottom of the glass until the very last sip. With all these enticing details combined, it was no surprise that Book of Berries was chosen as the 2023 victor.
Watch the video with The American Bar at Gleneagles:
Inspired to enter? Submit your application by 18th July to be in with a chance to win. To be the first to hear about the latest news and announcements, browse the website, follow us on Instagram, find us on Facebook, visit us on X and subscribe to our YouTube channel.
